What does it take to build an empire?

There are so many things that are consistent with the many leaders that I’ve been fortunate to have interviewed on this show. A tenacity for getting things done, willingness to do what no one else would do, and a positive energy that is infectious are just a couple of them.

Today I was really excited to speak to someone about a platform that I’ve only just barely even used: Etsy.

I’m thrilled to have the opportunity to speak to Dylan Jahraus.

Dylan is a $1.5M Etsy seller with a corporate e-commerce background. She’s consulted 2,000+ Etsy sellers from 30+ different countries within a variety of categories– digital, POD, handmade, supplies and vintage!

We discuss:

Journey into Etsy - Dylan discusses her journey from starting a small Etsy shop to scaling it into a $400,000 annual business. Dylan reflects on her transition from a seller to a coach, helping others succeed on Etsy.

The Art of Scaling and Fulfillment - Dylan emphasizes the importance of building a scalable model and outsourcing tasks like fulfillment. She shares her experience of employing military spouses to handle fulfillment, enabling her to focus on growing the business.

Etsy SEO and Building Brand Loyalty - Dylan dives into the intricacies of Etsy SEO, emphasizing its differences from traditional search engine optimization. She highlights the significance of functional SEO and the impact of brand loyalty on Etsy.

Building an Etsy Empire - Dylan shares her journey of transitioning from a solo seller to a coaching business, emphasizing the importance of providing value and building a strong team. She reflects on the challenges and rewards of entrepreneurship compared to corporate life.

I’m still so excited by how much I learned from this amazing interview and can’t wait to apply these lessons into my own business. Even if you aren’t selling on Etsy, these are universal skills that will apply to your business as well.

Links

Dylan’s Website: https://dylanjahraus.com/

Follow her on YouTube! https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw

Learn more at https://www.adamliette.com

Activate The Warrior Within https://www.adamliette.com/awaken-the-warrior

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Transcript

Adam Liette
This is the smooth operator Podcast. I'm Adam Liette, director of operations for a seven figure online business and eight year veteran of Army Special Operations. On this show begin with the tactical, nitty gritty of what it really takes to run a thriving online business. Because at the end of the day, operators lead the way. What's up smooth operators Welcome to this episode, I'm so excited to have you because we're gonna do something like now for something completely different if you remember the Monty Python. Because, you know, there's so many different ways to make your way in this world. You can do websites, you can do coaching, you can do courses you can do selling on Amazon, you can meet for gosh sakes, if you have a will. And you have a desire to make your living, selling things online selling products that you're passionate about, my gosh, there's a way to do it. And it dawned on me when I received outreach from someone that there's this whole platform that I've never honestly explored not only from a business perspective and a marketing perspective, but very little as an entrepreneur or as a consumer even. I've done little bits and pieces but not as much as I need to because it's such a huge platform. That's really just changing the dynamic of E commerce. And that's Etsy. So if you've been on Etsy, you know, you can find all sorts of stuff. I went deep diving on some cool Etsy stuff before because I have a friend who's an office junkie. And so I was gonna get her something nice for her her work aversary Very soon, and it led me down this path. And that's where I got to meet Dylan Jarhaus. She is a $1.5 million dollar Etsy sellers. He's a corporate e commerce background. And so yeah, she's done all this stuff on Etsy. But now, she helps other people grow their businesses on Etsy. She's built a team of on her own, and just humongous numbers when you hear what she's up to. And so it's really exciting. I'm super eager to geek out. Dylan, how're you doing today?

Dylan Jahraus
Thanks for having me. Adam. I'm excited to be here.

Adam Liette
Absolutely. Joining us from sunny San Diego while the rest of us are freezing in the Midwest.

Dylan Jahraus
But you know, it's you know, schools are closing early, because it's raining a lot here today. So if that's helpful, yeah. It's really, really rough. Yeah.

Adam Liette
And of course, I mean, you grew up in Minnesota. So it's like, well, I've had you've had your cold weather, like for the rest of your life. Right.

Dylan Jahraus
Exactly. Yeah, I'm, I'm good being done with that for a while. But you know, my family's back there. So we're back there all the time. And we're military. So we get to move enough.

Adam Liette
Yeah. Yeah, for sure. I mean, I had like the anti military experience, even though I was in the military, because I got like, stationed on one base. And it's Fort Bragg, North Carolina, which is the black hole of the military. Once you're sucked in. It doesn't let you out. So I spent 12 years on a single base. And, Mike, my PCs was I moved across the street. Yeah. Literally, that was PCs. They didn't even give me leave. What kind of crap is that? Right?

Dylan Jahraus
Yeah, yeah, we've, we've been here about seven years, we've been able to do a lot of real estate here. We use our Etsy cash flow from that business to really fund a lot of that. And it's worked out quite well. Yeah.

Adam Liette
The real estate game is is good for that. I've been a seal buddy who acquired like, 2530 houses when he was active. That's his retirement. He's sitting in San Francisco just living off that income now.

Dylan Jahraus
Yeah. Yeah. If Yeah, we were lucky we got I think we have like seven doors here in San Diego. And it's nice. It's been pretty smooth. So far.

Adam Liette
Fantastic. And part of the reason you've been able to do that is because you are a frickin Rockstar. Like, tell me about how you got you what brought you down this journey? How you got started on Etsy, like, what was it that got you started in corporate America, wasn't it?

Dylan Jahraus
Right? So yeah, I worked for I went to business school, worked for some big companies Zappos, Tony Shea. Rest in peace, and then zoo Willie, up in Seattle. And then up in Seattle. I got this email from a guy. It's random guy. I had a blog up there and he was inviting me to a submarine Birthday Ball. And I looked into it a little bit more. He looks really nice. I met him and we ended up getting married, moved to San Diego. There's no ecommerce here. Not like it is in Seattle anyways, and so I was like side hustling. I was walking dogs. I was selling stuff on eBay. And then I started Etsy. And let's see it took about two months to get a sale. But by month four, we were doing over 10k per month, my husband and I really do it together. Built it to like You know, 360 to 400,000 a year? And yeah, pretty comfortable business. So we that we did that for the last like seven years.

Adam Liette
Nice. So what kind of products were you first, when you first started? What were you selling?

Dylan Jahraus
It was one thing that we used in our wedding, it was like a floral letter flowers on it. My husband, you know, the engineer and him he like constructed it out of toothpicks and foam. And then we just posted a picture of it on Etsy. And then someone bought it. What do we do now? We have to make this and ship it. So yeah, we were, we did what we had to do, we, you know, this business even took us to the side of the road, the freeway in California, we're like jig selling out these wooden letters, few times a week with a generator, because you know, apartment complexes here don't like mod power tools. And yeah, we grew the business. So that's kind of the start of the whole thing.

Adam Liette
Oh my gosh. And that's what makes I think the platform is so much different. And like what you're selling a lot of us are selling more digital wares. Or a lot of people I know do drop shipping or affiliate offers. Like you're like physically making something and so fulfillment, I think it's an underappreciated art for people that are more in the information space, like the art of fulfillment, and what it actually takes once like the hard part is not the sale always it's having to fill fulfill all the orders that you

Dylan Jahraus
get, right? Yeah, in building it to be scalable, that's really a key so that it's not relying on you. Most of the people, I would say more than half of the people who I work with now in my coaching business do print on demand or digital products, where there's really no personal fulfillment. But a lot still do the handmade category supply category, your margins are nice and high. Not as high as digital. But you know, much better than print on demand. So yeah, there's definitely strong profit margins. And if you can find a way to scale it, then you can make a lot of money. But that's that's the key. That's the key that most people never figure out with handmade, how to actually scale it.

Adam Liette
So what's the like? What was the secret that allowed you to scale it? Was there any like particular set of things that allowed you to do that? Um,

Dylan Jahraus
her name is Cindy, she is my assistant. She is my she's a military spouse. And she really came into the business last about a year and a half ago, right? When I started coaching, she does all the fulfillment now she comes to my house every day and handles everything. So personnel.

Adam Liette
That's the best answer I've ever gotten on this entire show was her name is Cindy. Because the secret I think too many of our successes. And I think our success in life in general is not the things around us. It's the people we find along the way that journey and it's literally not to like, quote Dan Sullivan and Ben, Ben Hardy, but you know, it's the who and not how it's finding those people in your life, bringing them close, and then trusting they're going to, like it's a mutual trust at that point very much. And it becomes a relationship in the purest sense of the word.

Dylan Jahraus
Right? Right. And it's, you know, to be able to employ people, especially military spouses, like, there's nothing better than that. It fits into your schedule, it's flexible, and I know it's all handled, so we still have that business. But that's not at all like our main business anymore.

Adam Liette
It's now going to scale to the point that that business is running. Probably have minimal input from you. I'm sure you have someone like overseeing it on a day to day and that might be Cindy at this point, I'm sure Yeah. With her own cadre of people helping her so really like you've formed even though you left corporate you've formed like your own little corporate structure with you kind of at the nucleus of it and these all these who's around you helping operate the business arms. Does that sound about right?

Dylan Jahraus
Yeah, exactly. It's we've moved into what I call it in my program, the marathon phase, which is really the long game it's just about pulling levers at that point. And you know, once you get really good at pulling levers takes minimal I probably put less than an hour a week into that. And I'm just kind of watching the orders come in and go out. So you can get your Etsy shop to that point. Now it's not doesn't start that way. Most people aren't consistent enough to even get it to that point. Most people want you know, nowadays you hear all about this passive income, you know, AI Walmart's and stuff on YouTube, and it's never going to be passive to get that passive income. So no matter what, you know, it's action upfront for longer than you think. You're going to need to put that in and it can definitely get there though. It definitely can.

Adam Liette
When you talk about consistency from an Etsy, like thinking of an Etsy shop, like what kind of things do you need to be like really consistent on to start to grow your business? Is it? Like new products? Is it expanding your store? Is it the the marketing that you're doing to your shop? Or is it? Yes, yeah.

Dylan Jahraus
Yeah, you know, I think a lot of people focus on their time on the wrong things with Etsy. They're, you know, spending these hours watching YouTube videos, and they think that's going to make them more money, but the YouTube videos aren't going to make you any more money. It's the action, you know, it's the putting in that legwork. And it's market research, at least one of the last places to get trends. So a lot of people on YouTube, they teach, just look towards selling on Etsy and copy the best sellers while you're chasing. That's not a good business model. So we really focus on, you know, finding trends that are not on Etsy, bringing them to the platform, putting new listings up, optimizing your SEO driving traffic, our methods really focused on organic traffic as well. You can pay for ads, but it's probably one of the worst ways to spend your money on Etsy. Their ad platform is just terrible. Might as well burn your money. Maybe it's a little dramatic. But you can do so much for free with social media right now that you wouldn't even need to. So just just things like that a little bit every day. You know, I had two babies with my Etsy shop, I never closed the shop down or put it on vacation mode. You don't have to. There's there's workarounds for that.

Adam Liette
I love that. I mean, it's being like seeing your leading indicators, moving your stop in that direction based on what you think will be trending? Well, basically, like you are the one to make a trending on Etsy, right? If you're paying attention to what the market is telling you, you're doing your market research, then you can be the early adopter on the platform and therefore, kind of own that revenue when eventually it rises to the surface anyway. Yes,

Dylan Jahraus
exactly. Yeah, that's very much the strategy we, we take in it's about building what I call power listings, which, you know, they're designed to do at least 20k. I listened to do over 100,000. And it's just because you own the market, and you really cemented at the top of search. So that's, that's what we want for the people we help. I love it.

Adam Liette
And you mentioned Etsy SEO. So I'm a I've been like deep dive in Google for the last couple of weeks with all the Google changes coming this this year. How is Etsy? How's SEO work on Etsy? Is it any different than what we see on Google? Or like, what kind of tricks do you see? Very,

Dylan Jahraus
yeah, very different. It's yeah, Etsy, SEO, it's going to be different than like Amazon. Shopify, like your SEO strategies look very different. There's so many places on Etsy that put your SEO, and most people just think it's the title and like, then they're set. But that's so like, short sighted, that's like 10% of it. So you want to make sure it's an all the right places, and that it's functional, not pretty. You know, at CES SEO guidelines, it's interesting, they actually push or encourage you to make it more pretty just for the consumer side, you know, things that are more flowery language and full sentences, but we focus on the functional side of your SEO so that it's working for you. And that's why we see results within about three to four weeks, once we update SEO for people.

Adam Liette
That's really interesting. So imagine, like product headline, keyword dense, and then like eliciting bullet point style, like features, and then maybe a description as well, but like, it's those elements are my Am I about close to the target? You're like, 25% 25%?

Dylan Jahraus
Okay.

Adam Liette
Yeah, 20 Gotcha. Well, I mean, I'm not an Etsy person. So I'd have to go like Funnel Hacking some Etsy listings to figure this out. Yeah, yeah.

Dylan Jahraus
And the thing is, you know, Etsy didn't used to be as competitive as it is right now. So if you just go look at the best sellers will maybe they became a best seller five years ago. And they didn't even need to have any SEO Hartley. At that point, it could be very disjointed. So you need different strategies now, but, you know, at C's algorithm, it doesn't change super fast. It's not like Instagram, where it's, you know, they're doing all this crazy stuff. Like every day, it's, it's much more consistent and easy to pick up on what's

Adam Liette
nice. And is there a like, is there a benefit to being on Etsy? Because I have a friend who's an E commerce and I'm, I'm like, that's part of the reason I'm, like, super interested in this right now. Because I'm like, do I need to nudge him towards Etsy with his product? Because he launched a WordPress site and and it's just like, it's, it's tough times right now. And so, is there a benefit to being on that more shared platform or is there drawback, or is it kind of like, Well, depends on how you function within it. Yeah,

Dylan Jahraus
Etsy is I mean, the customers on Etsy, completely different customers than who's on Amazon. It's a much more profitable customer. They're not as price sensitive. They are, you know, also going after brands. So your brand means something, it's not just, you know, oh, I got this from Amazon, I got this from Etsy, it's, you know, I got this from this shop. So there's a way to really drive up lifetime value of your customer. And, yes, you don't own those emails or anything. But there's really great ways to have a bridge through Instagram to then get them to your website. So I also sell on Shopify and Amazon. But nine, over 90% of my customers come from Etsy. And it's great, because just it's a search engine. And it's a really profitable one. So the customers you can get from Etsy, it's like the cheapest traffic you can find.

Adam Liette
Wow, I didn't even consider the fact and I should, that should have been top of mind. Because I was just literally talking to a client about this an hour ago, of like we're talking about he's has traffic from YouTube, and then from his site, and my brother like traffic's different depending on the source. And where it's coming from, I hadn't considered that the Etsy shopper is just such a different buyer persona. It's a different type of person that goes to Etsy, very more, I'm imagining, like quality driven, and loyalty driven. So like, like, there's so much you could do just on the customer loyalty side, right? And man that make my retention marketing nerd, like is piqued now, yes, there's a lot of really fun things you can do to build that relationship with your consumers as well.

Dylan Jahraus
Right? Yes. And the thing is, most shops are like, you know, one person thing, like, they don't really know what they're doing. So it's, it's not that difficult to compete on building your brand. It's really not.

Adam Liette
You're gonna get me in trouble billing because I have a wood workshop right over there. And because that's my thing, I like to do woodworking, but I'm supposed to build our new house this year. And I might like figure out something fun to make in there. And try my hand at this, but I'm gonna get in trouble.

Speaker 1
Well, that could not pay for your new house. Yes. Or better yet.

Adam Liette
The kids are all old enough. They know how to use the power tools will be fine. It's gonna be great.

Dylan Jahraus
Yeah, lower your taxable income a little bit. There's, there's some things we can do. Yeah,

Adam Liette
I actually, I have a 12 and nine year old daughter who are like, they geek out on like, making their their things and I'm like, Yeah, but they both have this really fun entrepreneurial spirit to them. Like I can see in their eyes, probably because me and their mom are both entrepreneurs. Go figure. I don't know where they got that from. Yeah, very cool. Oh, man. This is gonna drive me nuts all night and a good way. I love it done. So, like being very, like looking at the customer journey. And that retention and that I get what you mentioned is you're moving them off the platform to Instagram. Because Etsy is there's a what's what's the platform Everyone sells their courses on? It's the same way. Udemy Udemy. You don't get their web addresses either. But you can bridge it through platforms. And then you get that recurring touchpoints with your customers. When you have a launch of a new product, man, you can make a serious launch I'm sure right. Yeah.

Dylan Jahraus
Yeah, you can and you know, and then in the future they order from your website. So you know, it's very much like the entry way at sea as a good gateway for people to come through. Yeah, so you should definitely at a certain point, we do teach our students to build a website. Shopify is usually the easiest just go to you know, there's themes and everything for you. It happens quickly, and there's things that can automatically bring all your Etsy listings over so you don't even really have to do a whole lot. So yeah,

Adam Liette
yeah, it was integrations are pretty good. Yeah, with a couple of them. I'm in the middle of a WooCommerce to Shopify project right now, which is this whole other thing? Yeah. Interestingly, I'm not the button pusher on that I'm just the strategist so it's good

Dylan Jahraus
Yeah, yeah. But it's not Yeah, it's so easy. Now there's not a reason not if you want to brand something long term. You are going to want to website alongside Etsy but definitely I recommend like to your friend get started with Etsy because you'll grow so much faster, your brand will grow so much faster. And you'll get that free traffic. And I don't know how traffic now with the WordPress site but yeah, if you if you're looking for speed, Etsy is a good place to start.

Adam Liette
And part of that advantages like going where the customer already is. Right we are already on Etsy. They're searching through Etsy. They go because they are their customer loyal to the brands on Etsy. But they're also customer loyal to Etsy. So you kind of get the double edged sword of brand loyalty there, I think. Yeah,

Dylan Jahraus
yeah, they're comfortable shopping there. You know, a lot of people don't want to click on a random Facebook ad and buy from some random site. Right? Yeah, that's true. Yeah. So

Adam Liette
now, we mentioned in the pre interview, we're talking about this. I mean, you're calling this like, Empire. Now. I love it. It's so exciting to see what you're building. And like with your coaching offer, you have other coaches as well. And when I talk to people that's like, ah, like being able to out offshore, or, like, bring people in at that level. Like, what you're doing is like, really amazing. I'm really, I'm just super impressed. I kind of want to deep dive in your company and figure out how everything's working. Like how, how have you been able to manage that growth, even though like you said, you're doing that one hour of lever pulling a week, but a lot went to get you to that point. So how, how was that like, being able to step into this new role and have to become this leader of this organization? Yeah.

Dylan Jahraus
So, you know, from running the Etsy shop to now coaching 1000s of people on their Etsy shops, it wasn't like an overnight thing at all, it started with me just creating YouTube channel, learning how to build a course, people, you know, I gave away, way more value, I gave away free value of, you know, things that other people were charging for. And then about 30 days, I started to get students, I thought, you know, maybe I'll get maybe I'll match my Etsy income, you know, 40 to 50k per month, that'd be amazing. And we hit that within the first month, like, within a few weeks. And, and then it went, it all grew from there. So I built the course and it came with coaching. And then I slowly started to outsource Etsy, to my Cindy, my assistant. And now we're fully fully in the coaching business, still having Etsy as our playground for strategies, but with the coaching business is way more than an hour week. I mean, this is like, you know, 16 hours a day. And yeah, yeah, but it's so worth it. And basically, it took off, it was just me and my husband, were like, you know, he's my, he's my like, right hand, he's the, I guess, figure it out guy. When he when he's off off duty from his military job, and, and we're just, you know, growing this thing way faster than we thought we ever would, I brought on a salesperson to do sales calls about six to eight months in. And then that sales team now we're like, six, and we almost went through an acquisition, because we got to the point where the, you know, the demand was just totally overwhelming the infrastructure. And I, you know, I, I am not inclined to be about automations. I am more of the visionary, like, you know, the marketing ideas, and figuring out the automations and the, you know, the software to me, like, it was like mind numbing, so I avoided some of that for as long as I could. And then we almost go through this acquisition, because I thought that was going to be the answer. They're going to help me build, this partner is going to help me build this infrastructure out. And then it fell through and I thought, oh, my gosh, I've got to figure this out myself. Can I do it? Like, I'm in it? You know, I like was, I panicked for about a minute, and then I thought, Okay, I'm gonna find a recruiter. I meant, I had some connections to a great recruiter and got the operator in place and an executive assistant, and then we grew it from there.

Adam Liette
I love it. Yeah. Oh, that's so cool. Is that moment of sheer panic when you're in the middle of it? I distinctly remember when it happened to me, it was right after COVID happened. And like a lot of people like went and watch Tiger king or whatever that was for like, six weeks, or, like, I didn't leave my computer for five days, because it's like, we are going to figure this out. And so I think we launched like eight marketing campaigns in 48 hours, like one of these is going to hit, and three of them did, and went from, like, 100 new students a week to 1000. And it was like, Holy crap, but I love the fact that it's like it's building infrastructure around you. It's knowing that you as a visionary, you need to be away from those automations you need to bring in someone to do that for you to help you build that and have that operator in that role. And you're like, literally speaking my, my brand here like literally You

Dylan Jahraus
love it? Yeah, yeah. And, you know, I didn't even know what an operator should do. And so, you know, someone gave us a great job description, basically, we use that. And basically, I got some really good advice on how to find an operator. And he's one of my mentors. And he said, make sure that they know way more than you, and that you are learning so much from them in the interview, that you just want to keep asking questions. And that they don't just talk about processes and systems, you want to find someone who's like, willing to roll up their sleeves and like, really get in there. And that was good advice. Because, you know, I found everyone talks about processes and systems.

Adam Liette
Yeah, which is like the most unsexy part of the job. I mean, it's, I always described it as an operator is integrator with a vision with a entrepreneurial spirit. Like, like, we have that entrepreneurial part of our brain, and we needed to balance this out, otherwise, we go completely crazy. But like, we could spend, like 40 to 50% over here, and then have to come back to our safe area, and build stuff, and then go dream for a little bit longer, and then come back and build stuff. But it's that unique ability to bridge that gap. And what I find is, it's not that typical corporate structure of just like, Okay, this is an audio show, but like CO on top integrator below them, it's more of a partnership. It's more on an even level, with both of you kind of in your respective zones of genius. Yeah,

Dylan Jahraus
and I love that because we can be on the same wavelength and like, I can have an idea and then like, he will build on my idea. And then it's, it's, it's not just like I all the pressures on me to come up with these ideas. They're still an idea person. Yeah. Yeah.

Adam Liette
And yeah, that that that big P word, the pressure word. I mean, this is not this whole thing is not for the faint of heart. I mean, it it's like you said, passive income, that whole shtick that you're going to see on YouTube, don't believe it. Don't believe it. For real, it's not real. Yeah. And it takes work. It takes sweat equity, but you're showing it and it's awesome. I'm so happy our paths have crossed here. And I've gotten to learn more about you and went down this own Etsy rabbit hole myself and I'm, I'm just getting started you a this can be a long night, I'm going to be on exploring Etsy for a while this evening. Figure figuring some of these things out. And fantastic. So overall, from your whole journey, do you miss anything about the corporate life now?

Dylan Jahraus
Oh, my gosh, I could never go back. Especially as a parent now having kids, you know, they get sick every other week. It's like, yes, you know, I can't imagine using all my vacation time for for like all these runny noses. I just couldn't. So um, yeah, just with lifestyle. Like, I really believe like in America, you can, you can do anything you want it work ethic can get you really really far. You do not have to be the smartest person in the room. And you just there's there's really no ceiling. I feel like corporate America, there's such a ceiling on your earning potential. There's only so much you can do. Yeah, you know, it's it's kind of like the military. I mean, at least you know what you're gonna make you know, your pay increases. You know, one more year we can you know, raise in corporate America. I just feel like it's such. I don't know, there's so many limitations that I never realized when I was in it. Yeah,

Adam Liette
yeah. You don't seem like someone who likes limitations. No,

Dylan Jahraus
I'm a bit of an all or nothing person.

Speaker 1
Yeah. For better or worse, I guess. Yeah. So

Adam Liette
good. Well, I mean, the the runny noses and stuff don't stop by my nine year old actually came to work with me today. Because she has she has strep throat right now. So she was on the other side of the computer all day long. And she knew I just have to like raise my hand. Right. And she'd like, switch to the iPad put on the headphones because I had a meeting. Yes. And as soon as she heard me stop talking. It was like TV was back on. I'm like, Okay, I can't possibly listen to any more cartoons today. Yeah, going to.

Dylan Jahraus
Yeah. Yeah. It's tough. Yeah. I mean, there's there's definitely a place for job people. Some people really like job security. But there really is not as much job security as people sometimes think. And I would for me, it's like, I'm someone who I'll just bet on myself. And I've got my husband behind me so that for that reason, like, I feel like I really feel like we're unstoppable. Yeah,

Adam Liette
I love it. Well, for anyone out there who is either inclined to try your hand at Etsy or think this does sound like something up you're, you know, really something that you'd like to explore. Like anything else. Like you can add To figure this stuff out the hard way, and watch all those YouTube videos like Dylan was talking about, or you can get the cheat codes. And the reason I love coaching so much I love just diving in. If you're going to do something, do it right from the first from from the get go. So Dylan, where can people find out more about you and how to start their own Etsy journey?

Dylan Jahraus
Yeah, I mean, definitely check out the YouTube channel. It's just DeLange Rs, just search Dylan jars on YouTube. And we're on Instagram to same thing, Dylan Doris. But I think that YouTube channel is great. We have over 100 videos on there. And you can really get an idea of what my approach is like, No, I'm very no fluff direct to the point. And if if that's teaching style aligns with you, I think it'd be cool to have a conversation. If not, there's a lot of YouTube channels out there that give you tips and tricks. But if you're looking for like corporate ecommerce principles applied to Etsy, that's, that's what we focus on. So you might, you might like to check out the channel.

Adam Liette
Awesome. And we will link to that in the show notes. Do check out Dylan. If nothing else, I mean, if you're not into Etsy, just a fascinating person definitely has a great future ahead of her. I can't wait to see where you take this in the next two to four years because that's a lifetime in this industry. And I think it's gonna be really amazing to see where where you go next.

Dylan Jahraus
Thank you. Thank you.

Adam Liette
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