Facebook ads are one of the quickest ways to reach your audience and grow your business.

Since first learning ads, the various tactics that have become best practice have changed rapidly and evolved over time.

Depending on your level of expertise and time available, it may be more beneficial to bring in an expert that is immersed in the Facebook ecosphere to help you scale.

There are over 10MM companies advertising on Meta, and 62% of them fail because they don't know how to advertise effectively. They don't have product / market fit. They don't know how to use Meta effectively. They don't know how to use data from advertising to make better business decisions.

Which is why I sat down with Robert Brill from Brill Media to dive deep into what’s working on Facebook.

Discover hidden tricks to level up your own ads testing and grow your business today!

Links

Connect with Robert: https://brillmedia.co/

Register for my Virtual Happy Hour: https://www.adamliette.com/virtual-happy-hour

Learn more at https://www.adamliette.com

Activate The Warrior Within https://www.adamliette.com/awaken-the-warrior


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Transcript

Adam Liette
What's going on smooth operators, welcome to this episode, hope you're having a great start to your week. Man. I don't know about you something about being that second command at a company. I know what happens is you start growing and the CEO is going I need someone to do all these things. And there you are, Mr. Reliable on the team. That's always they're always willing to say yes, because we don't know what we don't know yet. And we don't know how foolish we're about ready to be. So we say yeah, I'll figure out anything. And for me, man, I remember it like it was yesterday, the moment it was, Hey, you, you know like about these these like Facebook ads, right? And I was like, sure I took like the Digital Marketer course on this. I said, I'm certified. I know what I'm doing. What a journey. That was what an education that was. And that was six years ago, folks, ads have gotten nothing but more interesting. Let's just put it that way. So if that is indeed you, you've been asked to run ads for the company, you know, the pain that I'm talking about. And I've, I've always eager to geek out on ads. Learning more. It's a never ending journey, even though I personally don't run ads anymore. I have people that do that for me. And I think that's the shift is knowing what you don't know and getting people that do know what they do know. So which is why I was super geeking out to bring on Robert brill. Robert real is the CEO for Brill media. Their mission is to bring these capabilities up using these digital channels marketing paid advertising, to help businesses grow to make Nick this accessible even to us the small business owner. So Robert, thank you. Thank you so much for joining me today. How's everything going?

Robert Brill
Thanks, Adam. This is great. I'm really honored to be here.

Adam Liette
Yeah, and you're enjoying that nice SoCal weather where we're starting to freeze up here in Ohio. So I I got some feelings right now brother.

Robert Brill
Yeah, it's it's windy and sunny. But it's it's glorious for for for the fall. For the fall.

Adam Liette
I'm just gonna go there in my mind, and I'll see you in the springtime when it gets better around here. Yeah. So man, how'd you what's the what's your story? How'd you get into Facebook marketing? What brought you to this place? I mean, did you imagine yourself 10 years ago being a Facebook marketer 100%. Did you nailed it? Sorry,

Robert Brill
I hate to say I hate to say so. I've worked in advertising for 20 years. So starting in 2003. We were doing like it was called guerilla marketing. But it really was social media marketing for at the time, I was working for Universal Music While still in college. And we were like gathering up personas in chat forums and throwing in the album that we were working for. So like I was working on an artist called Fifi Dobson, and Hoobastank and Redman and the killer is is like, Hey, look at this great, this, I'm going to internet Universal Music and look at this cool stuff that we have. And so I got my first job and a full time job out of college two weeks after, after I graduated, it felt like an eternity. But I was only two weeks at Universal McCann working on Sony Pictures media buying for Sony Pictures. So I've worked in advertising for 20 years, all media buying all working at agencies. And in 2013, I started my firm real media, with the same goal helping give access to the best data targeting and technology that exists in the marketplace for small and midsize businesses. And what that entails. Fundamentally, it's not just Facebook, right? There are literally anyone with a computer and internet connection and a Facebook account can run ads, right? There are so many people in this space who claim to be experts. And they just don't have the ongoing experience the history to make the mistakes ahead of time so they don't make the mistakes on your business. So we cover everything from Search Social. It's called programmatic, but we call it display native, connected television, digital out of home digital audio, so any of those major channels, whether it be tick tock, LinkedIn, Twitter, or Google, Microsoft, Amazon and Apple for search. We have hands on keyboard people who are doing this. And so yeah, I've been I actually made a concerted effort a decade ago to become more fluent on Facebook advertising because we saw the trend my my skill set was running Add for some of the top companies in the world, including Phillips 66. So Conoco Phillips, when they were a fortune four on the fortune, list, Toshiba, PetSmart, Bacardi, etc. And my job was to run advertising that would deliver business for those clients. And we used various tools, the trade desk MediaMath, which has since filed for bankruptcy, best conduct and other tools along the way. So I was an expert, dare I say in that format of advertising, but I wasn't an expert in Facebook in search. And we built a business, a team of media, buying experts with advertising experts who can take an entire business challenge, turn it into an advertising strategy, and turn that into performance results, whether you need leads or sales.

Adam Liette
Man, and he hit my favorite word there when he started talking about this subject, because it's strategy. And it's it's so often I mean, not to, you know, crap on the gurus out there that we know, you know, I mean, you see him in your feed. Though, most of the Guru's you see are tactical based, it's not strategy based. And it's, well, this worked for me. So I'm going to teach you how to do exactly what I did. And that seems to be like the inverse opposite of what you're doing, which is much more goal oriented, let's work backwards and then figure out the platform. And this the how to use those channels in order to achieve that goal. Do I have

Robert Brill
100%? I mean, strategy is really, it's really the ability to form a plan to get from point A to point B, it's sort of like, you know, a travel plan. How am I going to go from Los Angeles to New York? Am I going to fly? Am I going to drive? Am I going to take a plane? What's what's, what are the decisions I'm going to make that are going to get me to the place I want to go? And the strategy is like that. It's identifying what you need to happen. Well, I need advertising to do. You know, we always say clicks, we don't want clicks, and likes and engagements we want leads and sales, we want to keep the accounting team busy. So what do you want to happen? Well, I need 200 leads or I need, you know, $100,000 in sales a month, whatever the case is. And then we work backwards to understand your past marketing challenges. What you've done in the past, what you want to accomplish over the next six to 12 months, the levels of urgency, how short term thinking are is your business versus how long term is it because that changes what we prescribe as well. And we understand why your customers buy from you what their consumer journey journey is, how they go from not knowing about you to actually spending a lot of money with you, and who are your best customers, by the way, like all these very various components of a business. And then we take that information and synthesize it with our expert knowledge of advertising. You know, Facebook is good for one thing, tick tock is good for another Google search, Bing, whatever the case is connected TV, all of those things usually work together. And depending on budget, interest, what you're trying to accomplish, we put together a media plan. And the media plan is a summation of that strategy, where we're going to run ads, how much you want to how many, like how much you want to spend per channel, how much you want to spend per month? How we're going to track performance? How will we know when we're successful? And how will we know when we're failing? Because, you know, a lot of businesses, when they're putting together marketing strategies, they think, Well, you know, it's not working, and Facebook doesn't work for my business, or Google doesn't work for my business. And the issue is, that's unlikely, I'm sure there's some businesses that Facebook doesn't work for. But for the vast majority, it does for a lot of businesses, what's much more likely is you either don't have product market fit, or you're talking to your customers in a way that they're not there, you're not resonating with them. And we help solve for both of those things. Or you're, you're not priced correctly, or you don't have the level of discipline to track your data every day and have the experts review your information to create those optimization opportunities. And that's what working with an agency does, it gives you the full scope of professional responsibility and hands it over to Team who understands the magnitude of that responsibility.

Adam Liette
I think that's one of the real superpowers of working with an agency having done it myself. It's that, that granularity of attention to those those KPIs key performance indicators, whereas I mean, if you've spent more than 35 seconds and fight inside the Facebook ads platform, like that default view they give us is not the one you want, like it's not going to give you the real data that you need to make those decisions. So having that agency that literally In, like, agency folks, all they do is work on those on those fly on those platforms and those data tables all day long. It's what they what thrills them. So I think it's really cool just having that as part of like your growth stack as a company. That being said, and by the way, you I now know who to blame for the fact that I bought every Hoobastank record in 2003, and 2005. Or whenever they were coming out and a great band.

Robert Brill
The reason was my favorite song for a long time.

Adam Liette
Or the reason was a was one that got them huge. It was previous album. The reason was album two. Yeah.

Robert Brill
I don't know, I don't know that I wasn't paying attention to who was saying. And I didn't honestly, what's funny about this is like, I was told you gotta listen to the album. And, you know, I was in college, and I had a bunch of other things to do. I didn't listen to the album. And I heard the song The reason on the radio, I was like, I love ballad I love strong, heartfelt like, gonna gonna make you feel something. So I listen. I was like, Oh, that's a great song. And they're like, death by who was like, and I was like, oh, that's what I'm working on. I love this. No. Yeah. Well,

Adam Liette
at that time, I was in a bar band, putting myself through college. And so I played the reason, probably six or 700 times. But you know, grades now. Okay, now, I don't like you a little more. A little bit, because I got that song does get a little. Not really better than what's coming out now. But now I'm dating myself anyway. Are We All right? Yeah, exactly. So I mean, when when it companies getting started, like what what is the place where you were even recommend starting ads? I get this question all the time? Like, are we ready for ads? Should I get to a certain place organically? Like, what is the answer to that? Or is there an answer?

Robert Brill
Yeah, I mean, there's, there's a series of like decisions you need to make as a business about whether or not it's time to run ads. Okay, so there are, here's how I would look at it. Number one, how urgently do you need to deliver sales? Is it like you need sales this in the next 30 days or in the next 12 months? That's number one. If you need urgency, advertising is going to be better for you than then. Especially if you have time. If you don't have time, like you need to generate sales immediately run ads, if you have time. And maybe you don't have money, or as much money as you'd like, run social content posting and do search engine optimization, because it's far less expensive to do that. So that's number one. Number two, have you hasn't been demonstrated that people want your product or service. Right? Don't just like you never want to run ads, because you think that's the thing that will get your business to, to product market fit. People just don't know about our business. What you need is a demonstration that people, your friends, your family, your people on social media, are actually in some capacity buying your product or service. You keep getting asked the same thing all the time do you need do you need to productize it? If the answer is yes. And you're like, Okay, I know that a lot of people want my product because they're in my small network. And the thing that's preventing me from millions of dollars in sales is not enough people know about that. That's a good reason to start running ads. But if you're not getting sales, then don't run ads. Sort of a general synthesize ation synthesis of both those terms is or both those questions is, do you have product market fit? Do you have something that people want and will actually spend their money on? If the answer is no, then you probably need to refine your product, you're offering your discount your pricing, there's something that's not resonating with customers, okay, so don't run ads, fix your product. If you do have product market fit, and you find that people want your product or service, yes, start running ads. The last reason to run ads goes exactly against everything I just said, if you want to spend a little bit of money, and you want to do market testing with advertising, advertising is a good way for quick and effective market testing if you know how to set up campaigns correctly and meta. And so like the core idea is you can spend six months posting content on social media. Or you can run ads for like two to four weeks and understand exactly what customers want which products which services which offers which pricing, which discounts and which audiences actually resonate with all those things. So we have a creative testing framework. And the core idea with the creative testing framework is that over time, starting within the first month, you will understand exactly the products Services offers and audiences that resonate for your business. And what that means is if you have five products, you're not sure which one is the best, which one customers flocked to the most, you can run ads and over time, you're going to understand it by far and away product. Two is the one that customers want the most. So don't focus on on the other products that you're you're manufacturing, marketing, etc. Like go all in with the second product, the one that people love. And that creative testing framework over time helps you know, the big thing about advertising is that it should enlighten your business. It should help you make better business decisions, not just better advertising decisions. And so as a result, you can bypass six to 12 months of social content posting by running Facebook ads for a month, and you will understand which products and services etc. Customers want from your business.

Adam Liette
Absolutely, man, and you kept saying product market fit and I agree entirely. And I think that's like one a blind spot I've seen in met with many entrepreneurs that are just really trying to get started. They're like, well, this isn't selling, I must be my ad and I'm like, Are you sure, but I think part of the Danger, danger. Part of the cautionary tale of the the entrepreneurial journey is like not being too connected to your to whatever you perceive your product market fit to be to what you perceive the problem to be, but instead allowing the market to help tell you that.

Robert Brill
Yeah, I mean, like, here's a here's a couple things. The the old world of advertising was the world where you spend millions of dollars develop big, big companies, you develop millions of dollar, you spend millions of dollars to make a Superbowl commercial for 30 seconds to air to reach 10 or 12 or 15 million people spend four months on it, and you have one shot, you have 30 seconds and you hope it works. We're we're on the opposite of that, right? The opposite is quick, iterative testing, run a bunch of ads. I don't care which ad works. I don't care, you shouldn't care either. What matters is that something works, that you learn from it. And then you iterate on month two, and these shouldn't these iterative iterative cycles should be happening every three to four weeks. So you know, our creative testing framework is basically the following. If you create five ads, we look at first of all, let's take a step back, we look at meta as a single source of inventory. I don't care whether the ads run on Instagram or Facebook, and neither should you. We have ads for meta we create five headlines, five primary texts, which are the long text at the top, and five images or video, they should all be for the same product as general same concepts, product or service, whatever the case is. And we disassemble those assets. And the core idea is you don't just have five ads, you actually have five headlines, five primary texts, and five images or video, you have 15 different assets. And if you combine five times five times five, we have 125 different possible ad variations. What we want to know is which one of those ads is the best out of those 125. And you can scale that if you have, you know, 300, you know, 500 variations 1000, whatever the case is, but we're starting kind of relatively simple and manageable exercise over the course of a month. Good. Are you doing that

Adam Liette
manually? Are you letting Facebook do it with the way you can set up five by five by five,

Robert Brill
what we're doing is the first round will knock out about 120 will knock out sorry, we'll knock out about 100 of the top very of the variations. So in two days, it's really one day, but I'll give myself an extra two days, you can determine which 20 ad variations are the best out of the 125. So you go from 125 down to 20. Or under sometimes it's Gotcha. So these are running as separate ads, control variable testing, everything else being the same right thing as being the same. The only thing that's different is the headline run five ads for headlines. Each headline is different. You have control image control primary text, and the variable is the headline. I can tell you which of the headlines primary text and images are working the best. And then you have you're down to the top 20 It could be Top 10 Top 16 Top six, whatever the case is, and then you run those through dynamic rate of testing. Gotcha. And then Facebook will identify the single ad, that is the absolute best. And out of the top 20 ads that you're running, and that takes, it could take three weeks, it could take one week, it depends on your scale and a few other factors. Now we know out of 125 different ads, which one is working the best. And we have a piece of knowledge there. We do that for five, six months. Now you have a creative all star team. And what you're going to find is that most of your conversions leads or sales will come from that proving ground of ads, your all star team of ads. And you start to exercise and understand what exactly consumers want from you. Wow, that's what we do day in and day out for meta. And then we take those learnings over time and propagate them across our channels or search. Our banners are connected TV, whatever the case is LinkedIn, it starts with understanding that that the targeting or I'm sorry, the audience creative resonance with meta.

Adam Liette
Gotcha. So it's the creative work up front is to create those variations. And then it's like, which one is going to work? Well, we don't know yet. We're going to let ad spend tell us and then we're going to take those results and propagate them across the spectrum into various other channels to then prove those out, right. So it's 100%. I don't know how many ads you all have created out there and listener land. But I mean, 125 variations is a lot. But looking at the results. I haven't bought an ad in a while. But I might try just for fun. One day, just to really setup process,

Robert Brill
you're really creating five ads. You're creating five edits, one ad consistent of a headline, primary text and image or video, that's one ad, you do that five times, you have 125 different variations. 125 sounds like a lot. But it's actually very manageable. What becomes the right, because here's the other thing, we all have to work in practical terms, like I don't care, but the fact that I can test 1000 variations at a time that is impractical, impractical. For most businesses, what is very practical for most businesses, great five ads a month, for sure.

Adam Liette
And what kind of like when you're doing that, just so we can give ourselves the best chance of success, because they know the budget we put behind it is gonna have a big play in that. Like, what what types of budgets should we even be planning on before we give you a call? I mean, what what do we have to be considering all

Robert Brill
in including our fee? $1,500? a month?

Adam Liette
Okay. Gotcha. And if I was running these myself, I mean, I'm not wanting to like I said, hundreds, I mean,

Robert Brill
low end or hundreds, or five, hundreds per month, $1,000 per month, like the first phase, you're spending like 70 bucks, to knock out 120 to 100. And to go from 125 ads down to your top 20. So to knock out 105 ads out of the out of the running. Or under 105 variations out of the running, it takes you like $100

Adam Liette
Gotcha, that's ad spend included. That's just that's been like, Okay, gotcha.

Robert Brill
And then the rest of the like the second phase of the dynamic creative. It's the rest of your budget, you have 100, you have $300, you have 500, you have 1000, you have 10,000, whatever the case is, the larger your budget, the more the more of an audience you're going to reach. And this is how you scale businesses on meta, right? You have the ability to find your alter ads that lasts you for months and years at a time. So you're not on that treadmill of testing new keyword audiences, etc.

Adam Liette
I find that really refreshing because one of the other I guess I've probably heard it from like 30 or 40 gurus by now of unless you're spending enough per day at whatever your average order value is going to be. Like there's no way you can prove it. So like if I was selling $199 online course they would say, Well, you have to spending at least $100 A day in ad spend to prove your ad out and the proofs in the pudding from what you're doing that that is just wrong. But it's in that testing phase that really was where the money's made.

Robert Brill
Yeah. The other part of it that needs to be addressed is the broad targeting component like you want to train Meadows machine learning algorithm to find your best customers. The biggest shift over the last Five, six years is that we go, you know, meta. So media buyers, advertisers, people on meta are buying ads the way they buy programmatic, right? So display ads on your local news and sports site or digital out of home or are connected to eat, they target a bunch of different granular audiences and serve ads. But meta, you gotta go the opposite way. And meta has something called the performance five, which is basically meta telling businesses don't advertise the old way where you target 1000, let's say 100 or 20 different keyword groups. Leverage Mehta's knowledge of the consumer, to serve ads to people who are interested in your products and services. The core idea being that meta has, we're in 2023 now, and meta became you know, Facebook became a thing and really in like 2006 2007, like 15 years of data, 16 years of data on most of us, let's say a decade for at least a decade, for most people, right? Not more, right. So it knows, when we're getting married, it knows what our friends are into, it knows the political points of view of our friends and us. It knows what we're doing outside of meta. It knows what we're listening to on Pandora and Spotify, it's got so much valuable data about who we are as individuals, and what our interests are, that there's no way one human, or many humans are going to be smarter than the overall machine learning algorithm that is meta. So let the algorithms work for you train meta machine learning algorithms, you target age, gender location, and you have the ability over time paired with this creative testing framework to push meta to understand who your best customers are, it's actually quite, the results are stronger number one, and you get off this treadmill of constantly trying to find an ad group or an ad set that works for two and a half weeks.

Adam Liette
Right? Or navigating the constant changes to the interest based targeting which is always I can't tell you the number of times I'll go into ads manager or I'll get a notification from ads manager that one of my old ad sets from five years ago, is no longer valid. And it's causing all sorts of problems because this type of interest based targeting I did back then, is no longer valid. And so I gotta go in and clean it up. Because it's it's a pain in the neck and a pain in the neck. Almost like went out. There we go. But yeah, wow, that's, that's okay. I got I got a lot of ideas. Now. You're gonna make me dangerous, Robert. There we go. Good. So when I think the other myth I want to dispel is the idea that so if I'm Coca Cola, I out the gate have a bigger advantage than someone really kind of just getting started more in their guerrilla stage? Like do small companies have advantages compared to large companies? Or?

Robert Brill
They do, but it's not what you may think. Right? So Coca Cola has, I don't know billions of dollars and hundreds of millions of dollars to spend in marketing. You don't, I don't. So that's number one. That's a big financial advantage. Number two, they can pay lots of experts to run advertising with the tools targeting and tech that exists in the marketplace. Any individual small business or entrepreneur or startup doesn't. What actually, the biggest advantage of every entrepreneur out there is compared to a big company like Coca Cola is hunger drive, stick to itiveness and nimbleness. Those are the advantages. It takes an arm and a leg to get Coca Cola to do something different. But you know what, right here middle badger Coca Cola. Like they're, you're you're doing the same thing over and over again, day in and day out. You're a cog in the system. And by the way, I have worked with Coca Cola, I don't know their specific organization, but and I'm using Coca Cola as any large, massive organization, global black brand, even a national brand, where you have systems in place and your job is to push the system forward. The thinking and ideas of entrepreneurs are the ideas that will set the stage for massive innovation tomorrow. And entrepreneurs have that ability to make the change, to understand to speak with the marketplace to understand what the marketplace wants from their business, to iterate to shift to pivot to create opportunities that will grow business, serve customers and hire employees. You know, put money in the hands of the local population. Now, where there is democratize isation it exists with the fact that all these tools are accessible. Like, as I said earlier, everyone with an internet connection can access Facebook ads. And you too, can be a Facebook ads expert. But the question is, should you be an A Facebook ads ads expert? The answer is probably no. If you're an entrepreneur, and you're good at relationships, or manufacturing, or standard operating procedure, or accounting, you probably have higher value work that you can be doing that doesn't include doing the marketing and advertising for your business. Hire people like me, our business for small businesses, we start at $500 a month, 20 years of experience, our Chief Operating Officer, over 20 years of experience, our account, people tend to 17 years of experience our buyers seven to 15 years of experience, you can get that plus dashboards plus insights plus knowledge of how to improve your business for starting now, you scale, we're going to charge you more $500 a month. We also have clients spending $500,000 a month. And the point of this is you can get that level of quality out of an agency if you know where to look, if you know how to find the right agency. And how do you find the right agency, you ensure you don't get taken advantage of by people who are claiming that they're not going to charge you anything? Unless unless you know performance only offers? We won't charge you anything else we get you 15 leads a month, like come on, chances are your business won't qualify for that. Right? Or we guarantee you a seventh row as Okay, cool. I know nothing about your business. But I can just guarantee thing that doesn't make any sense, right. So what agencies need to provide and what Brill media provide for agencies is urgency, because everything is important. It's your business, it's your money, it needs to grow. That's number one. Context, communication and consistency are numbers two to four, you need to know exactly what's happening with your campaigns as much as you want to know. Because you need to understand what's happening, why it's happening, what's working, what's not working, what we're going to do to improve it, that's number one, or that's context communication is you need people who will answer the phone and email and texts and slack and etc. To ensure that you have the ability to communicate with people that are that want to be talked, you know that, that people who will be knowledgeable about your business and able to communicate to you and consistency day in and day out. You need to know what you're gonna get from your agency, they kept ghost you it can't be chaotic. They need to be there for you. And if you find the right agency, and, you know, I believe these are the key characteristics that make us valuable to our clients. In addition to performance, of course we have to perform. These are the things you want to look for out of an agency.

Adam Liette
That's so awesome. But I can't stress that enough. I mean, for all my listeners, if you are, if you're at that growth point. Like dude, you really want to try and learn another skill. And this is not, I think, I think we've fooled ourselves and the ads platforms themselves have made it very easy to spend your money. Without, I mean, the barrier to entry is so low to figure out to start doing Facebook ads even put that little I call it like the Mark Zuckerberg easy money button, that Boost Post 100%. And it's crap you're gonna and you're gonna get crappy results. But you're gonna be in your entrepreneur groups with people saying, Oh, I was told this was easy. Nothing about this as simple and honest to God. Like, if you are the creative entrepreneurial type, do you really want to be spending the time in that? Platform? Or do you want to be working on what's next for your business? So I completely agree, Robert, like it's knowing what I know. Now, having been through the guillotine myself, like I never would have done it that way. Ever, again, boosting

Robert Brill
posts is a whole other thing we've had clients tell us, well, we're gonna boost some posts because we created the ads that we want people to see them. And my perspective is like, what makes you think that random at that random, we've created the content, we want people to see that? And I'm thinking and I can't dissuade them, because it's like a separate budget and different people and politics. And it's like, okay, what makes you think that one post out of the hundreds of variations that we talked about earlier, is the one that needs to be seen the most? And by the way, for the hundreds of or 1000s of dollars you're spending on boosting posts. Why not actually learn something? Well, it's just political day. My boss wants me to do it. Okay, fine. I have a very strong opinion that boosting posts is just a way as you said, I'm gonna read what you said. It's a way for meta to serve 10 million small businesses and allow them to I spent money with Facebook. It's easy money, but I love that I'm gonna I'm gonna use that phrase for now. Easy money for Facebook.

Adam Liette
Yeah, it's like a nonstop, you know, ATM for Zuckerberg. And I might rip on Zuckerberg, like don't get me wrong, I actually I interviewed someone previous, who's not a fan. I actually am in so many ways because I see what Facebook has allowed us to do the democracy, democratization of media, we are at, like the the opportunities for the entrepreneur, just starting out, they continue to get better and better every year. I don't care what conspiracy theories are playing against it. The environment continues to just be rampant for massive change, massive exposure and incredible growth. I think we're just with the right strategy. 100% Dude, I am geeking out now to get back into Facebook ads some more except I know better. Now. That's the key. I'm gonna keep my happy but where it belongs, and continue to surround myself with people that live in this this area. So if someone's listening, and they're like, dude, I'm ready to go. Like, how can they get in contact with you? Where can they learn more about your particular methods and possibly get on to discovery call?

Robert Brill
Yeah, bril media.co, b r i l l media.co. If you fill out the contact form, you'll get an immediate email asking if you want to set a time to talk, we'll we'll have a talk with me. We'll see you know what your challenges are and what you're working on and how we can help. And then we're going to pass it off to the senior folks inside our team to build you a proposal and a strategy based off of what you told us. And then we'll get a media plan together inactivate campaigns soup to nuts, everything is covered by our experts, including pixels and placing pixels and add operations, all that stuff. We even do creative. And really, you know, it's a it's a it's a way for us to help small businesses scale. When you guys scale, we scale. Good.

Adam Liette
Nice, man. So wait, but just just because I've been on these calls before, if someone's getting ready to do that, and they're like, I don't know, if I'm ready. I don't know if I'm going to have all the stuff I need for this call. Like, what should someone do before they click that button? Like what's the question they should ask themselves? Or what's the the inventory they should take?

Robert Brill
You know, ideally, it's a company that knows they want to advertise has a good reason to advertise, right? They have some sort of product market fit. I mean, we can certainly help them determine product market fit with the creative testing framework. The creative testing framework is usually good for propagating audience and product learnings across our channels. It can also be used to just determine product market fit. If you have a few products and you're not sure which ones you need to run. We can certainly help you determine that information. But typically, we talked to clients who are like, I need to advertise I need to grow my business. I you know, I have at least $1,000 a month and you know, our fee on that would be $500. Right? That's a small business package that we have. And it's scalable for small businesses. And then when you start spending 510 $15,000 A month because it's growing. You know, it's good. It's good for us. It's good for you.

Adam Liette
But I like to call a good problem to have man. Yes. Awesome. It's been absolute ball getting to know you, Robert, love to geek out on this stuff. And thanks for your for your expert advice. And yeah, like I said before, if this is an avenue you want to play in, you basically got two options, try to learn it yourself and hate yourself a little bit along the way, or go with people that this is what they do. And I know where I'm at and I hope that you are moving there to just because it's a much happier life. But thank you so much for joining me, Robert. Have a great day.

Robert Brill
Thanks, Adam. Pleasure.