58. $500,000 in Additional Revenue With One Shift

Saturday, September 09, 2023

Smooth Operator/Podcast/58. $500,000 in Additional Revenue With One Shift

58. $500,000 in Additional Revenue With One Shift


In this past year, there was one simple shift in my business that had the biggest impact. And ultimately led to an additional $500,000 in annual revenue.

I’ll discuss how to do this shift for yourself and unlock the potential revenue that’s sitting there waiting for you to claim it.

Enjoy and get to work!

Learn more at https://www.adamliette.com

Discover how to work with me: https://www.adamliette.com/work-with-me

The Greatest Opportunity Of A Lifetime...

20 Business Owners Lives Will Change In 2024...
​...And I’m Personally Inviting You To Be One Of Them!


Hello, everyone, today, I'm going to be taking you through a live training that I did this week in the Facebook group, all about how I generated an additional $500,000 in annual revenue. With just one simple strategy shift. I hope you enjoy the training. And if you would like to join us for future trainings, join us in the Facebook group, you can find it by going to Adam liette.com/facebook. Or if you're in Facebook, just search for smooth operations. Alright, enjoy.

Hello, everyone. So good this have you here today. I can't wait for this live training, been like this for a couple of days now. And I'm just gonna jump straight into it. If you join partway through it, please just go back and there will be a replay available. But

the thread over here, let me make sure I have everything turned off here. This is my first Facebook Live. So super excited to be here. Talk about how I was able to create an additional an additional $500,000 in annual revenue by just one simple strategy shift. And I'll be uncovering the exact steps that I used in the strategy show on this live training. So I should introduce myself, if you don't know me, I'm Adam Liette.

I'm a Director of Operations, and the founder and director of smooth operation. So smooth operations, we help visionary entrepreneurs build the team around them and the systems and workflows, all those operational constructs that are going to enable massive growth on your team enable you to work from your highest place of vision and from your highest place of contribution. And that's really where we're getting to in this training specifically. So I'd ask what projects are on your desk? Like what projects would you love to take on either new products, promotions, any revenue, January generating activities that you just haven't been able to get to just yet. If you'd like most people, you have a list of them, I'd always be creating these lists of different revenue generating activities I could do. But as a matter of time as matter of focus. That's what's really stopping most of us from creating the things that are going to enable us to really make things go huge, to take things to the next level, to blow things up in a really positive way.

And so let's explore this construct, let's explore this idea of our time, and where our time is going, and where our energy is going. Because time is energy, our art as visionary and creative types. There's only so much we can give our brain our soul has a capacity. Once it's used up, it's gone. And there's not a whole lot that we can do about that. But how do we buy more of our time back? How do we buy our creative energy back so that we can contribute at our highest level. So you'll often hear people talk about offloading, and delegating activities and finding ways to definitely make more use of your time. And that's very good. It's something we should be doing. And but here's where we tend to skip a step. When we talk about offloading, we talked about delegating, we tend to only talk about the more low value task, things like you know, checking social media post, having someone in our inbox, having someone manage customer service, like those types of tasks as entry level tasks that we can hire for really easily and offload really, really easily.

But also, I want you to consider what are the high impact items that are currently on your desk, currently, part of what you're doing every day, but are eating up that creative energy. So what I do is I do a time study and this is how I kicked this whole thing off. I did a time study and I got super granular about where my time was going. What I discovered was that For almost 20% 30% of my time, was going into email automation. And I love email automation. It's something I'm really good at. It's something I've excelled at over the years and gotten really to become an expert, especially in the platform that I use, which is Infusionsoft. But his eating up so much of my time, is taking away my creative energy. So I'd ask you, where's your creative energy going? What activity are you currently doing? It does not have to be a low level on entry level position. But it can be and it maybe should be even a place of your highest contribution. Something that you are an expert in something that can be offloaded something that doesn't require your face or your voice. And we can offload it, because you're an expert at that part of the business. It means you can offload it, it means you can teach someone else to do what you do. So that's the big secret. It's offloading our place of highest contribution to free up our brain to contribute at a much higher level. So here's here's the process I use, it's a 90 day process to offload your place of highest contribution, I always do things in 90 days, because 90 days rocks, I love planning by the quarter because you can get so much accomplished in a 90 day time period.

The first thing I did, I spent the first entire 30 days documenting absolutely everything I was doing. How do you document things? Well, what I use is ScreenFlow. I will video myself and narrate what I'm doing in the platform when I'm doing that task. And I will work through all of the various things that I need to do. And just create videos, I keep ScreenFlow on for almost the entire 30 days, just recording myself over and over again, talking through the various things that went into running that part of the company. It's a lot to do. But the funny thing is, when you're doing it, you're now using a different part of your brain. Because you're documenting for the purpose of offloading. The amazing thing that happens when you're doing that is you find things that you've been doing forever, that have become a force of habit, but don't really make the most sense. And you end up optimizing your own processes. Just by flipping the script on what our brain is telling us to do. While we're doing that process where we're no longer doing it to get it done. We're doing it, yes to get it done, but also with the purpose of documenting it. So we can offload. So we can hand it over to someone you find places of places you can optimize places you can find new workflows at work better places where you can do your build templates, and all sorts of various different things. And it's because you're now documenting with the purpose of having to teach it to someone. In the next 30 days, you're going to start offloading and actually teaching someone to do what you do. So I've I employ a number of different steps in this process of offloading, the first thing I do is all of those videos that I just recorded over the previous month, I now have the person I'm offloading it to take the video, and I run it through otter.ai to get quick, machine driven transcripts very cheap, you know, for about 20 bucks.

And I'll have them take the video and the machine transcripts and actually then turn that into a written SOP. There are now watching the videos with intention. Because they're creating that SOP as they're watching the videos. They're not just watching it in a static frame, static sense of mind, but watching it with a purpose because they're creating something from that. So again, we're taking something that we all typically do. We've all watched training videos before, but now we're watching it with a different mindset, because we're creating the written frameworks and the written SOP from that documented video. Okay, they've been working on these and now it's time to actually get them into this seat. So the first thing I do is what I call the crawl phase. And in the crawl phase, I'm in the driver's seat. It should be said during this entire offloading period, we are on Zoom a ton. We get lots of lots of FaceTime with whoever you're offloading to. In the first step of this is the crawl phase where I'm the one doing the activity. I'm the one creating those sequences, those campaigns, those broadcasts, emails, all the various things that go into automation. And I'm explaining what I do To the person and giving them the opportunity to ask questions. And to be in learning mode, we then move into the walk phase. In the walk phase, we flipped seats, they are in the driver's seat, but I'm on the call with them as they're doing that task, giving them an opportunity to ask for points of clarity to ask if they're doing things right. And for me to gently nudge them in the right direction, when things are going off. So they're not alone trying to do this just from my written SOP, they have me by their side, taking over this task from me. And finally, we move into the run phase and the run phase, they do the task, we're no longer on a zoom call together.

But they'll implement whatever needs to be implement, and then say, Adam, it's ready for your checks. It's ready for you to look at it. And I will review what they the work they did turned back on ScreenFlow. And here's the here's the critical part, do not fix their mistakes, do not make any adjustments to what they did, instead pointed out on the video and hand it back to them. That way, they get to complete the circuit where they a mistake was pointed out to them. And now they have the chance to fix it. So it's not you doing for them, but you pointing them in that right direction. This is a supported offloading process.

And finally, we move into the support phase, which is another 30 days. So we had 30 days of documenting 30 days of offloading, and out 30 days of support. In those 30 days of support, I am available on call to my team member 24/7. Well, maybe not 24/7. But whenever they're at work, I am available to them. And we can jump on a call, they can ask any question whatsoever. And I'm there to support their transition into that role in that place where I was formerly in my place of highest contribution.

Now, it's their place of highest contribution. Now, if you're asking Adam, I don't have that person on my team.

Why don't want you to look a little closer. A lot of these tasks, because we are the experts in them. They're actually not the most difficult things to offload. Because we're going to continue to be the expert we're going to continue to be there, we're not wanting someone to become an expert in a period of 60 days, we're wanting them to become proficient. So a lot of times what we'll have on online teams is people that might be in a part time role. And you can add this task to their desk. And now you have the chance to elevate them into a full time role. Where they're able to now work full time for you. I love moving people into full time roles from part time positions, because of the additional buy in they get the additional contact points you get. And it's it's really helps to grow the team. And if you have to hire because you spent the time to diligently create a process to hand this over. Your hiring pool has gotten a lot larger. You don't need an expert in that you just need someone who is competent and can follow instructions. And again, ask questions. You've greatly expanded your pool of potential candidates, because you took the process to document this so carefully. What does this do for you? And what does this have to do with making all this extra money? So you now have the creative space? Once you've offloaded that task, that place of highest contribution where you were the expert, you knew it, you knew it like the back of your hand and you love doing it? What does that free up for you, you now have a void in your life.

We are creative, visionary entrepreneurs, we cannot exist without our outputs. And that creative energy that we bring to our companies, you have bought yourself hours and hours and hours every week of now free space to create to go back to that list of potential promotions, potential products, but any potential potential revenue generating activity, and you now have the space and the energy to put yourself 100% into it, then to drive that project forward. So for me, it was an affiliate program, I was able to completely immerse myself into launching an affiliate program from scratch, to get it rolling to get it out to our followers to recruit people into the program to support them, and to ultimately get that program rolling. And it happens really quick because you have so much energy to give to it now. It's buying back your time to dive into the places of new places of highest contribution That ultimately allowed the company to grow, allow you to move forward into new areas and continue to elevate your own role in the company, I was the Director of Operations. When I did this, I was not the CEO of the company, I was not the director of the company, I was the director of operations. But even at that place in the company, I was able to elevate myself even even higher, and find new areas that I could contribute new projects that I could take on with gusto. It's so freeing when you do this, and but it starts with the idea that we need to flip the script on what we've talked about with offloading.

Offloading is not just delegating your lowest level task. It's also looking for the places where your creative energy is being zapped where you are contributing. And it's, it's taking a lot out of you to contribute at that level. But there are opportunities to offload that to someone else on the team. And this will never stop as the company grows, you're going to continue to have to elevate yourself to new levels, to take on new initiatives, and continue looking left to seeing how you can offload on to your team and using the mechanisms to support them. Okay, I hope this provides some inspiration on just some simple mindset shifts in strategy shifts that we can take when we're thinking about our own task management and what we're contributing to the team. And how ultimately, we can always contribute at a higher level, keep looking to that higher level. And think about the ways that your team can support you. And you can build upon that momentum to elevate your company to grow the company to expand your reach and your influence and ultimately to serve that creative energy that you have inside at its highest level and continue to grow that.

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© Adam Liette Marketing

© Adam Liette Marketing

© Adam Liette Marketing